Hi, I’m Beth Lingard.
I help founders get clear on what to build and why.
I work with AI startups to find product-market fit before they burn runway on the wrong thing. Twenty years in product and research, including leading UX research for Meta AI.
My approach
The best product work starts with people: understanding who you're building for and what they actually need. That's been my craft for twenty years. It's also the same instinct that led me to train as a death doula and help people shape what they leave behind. Different rooms, one belief: the most important work is human.
How I help
How to Talk to Users: I coach your team through the conversations, with live feedback, that get at the real need, so you build the right thing.
Team offsites and working sessions: I design and lead sessions that bring people together and get them aligned on what's true, their purpose and goals, and what's next.
Accelerate Fit Intensive: I run a half-day intensive to de-risk your biggest product decisions, whether you're finding your way to product-market fit or scaling it.
Advisory and one-off sessions: I'm your ongoing thought partner, or I drop in for a single focused session when that's all you need.
There's more to my work than product. I write about people, clarity, and what matters most, and I bring the same discovery tools to legacy and end-of-life work.
Let's figure out what to build.